Readership




Circulation: 56 116 (ABC July-December 2003)
Readership: 309 000 (all figures based on AMPS 2003B)
  54% read every issue

309 000 Total Readership (AMPS 2003B) %
Race
White 33%
African 16%
Indian 47%
Coloured 5%
 
Gender
Male 55%
Female 45%
 
Age
16-24 23%
25-34 24%
35-49 33%
50+ 21%
 
Education
Matric or higher 70%
 
Household Income
> R7000 52%